For AlpNet – a collective of leading tourism organizations across the Alps – we created a series of explainer videos that combine charm, clarity, and an illustrated visual style to promote respectful behavior in the Alpine region. The campaign is not only informative but also emotionally engaging, aimed at both visitors and locals alike.
Insight
Production kicked off in spring 2025, grounded in the AlpNet brand manifesto. From this foundation, we developed three concise explainer videos and one comprehensive film for the Climate Summit press conference. Using a clean, animated style and a touch of gentle humor, we translated core values like mutual respect, environmental mindfulness, and the “Leave No Trace” principle into compelling visuals – optimized for websites, social platforms, and live presentations.
Agency: Tirol Werbung
Producer: Chiara Pizzignacco
Direction: Milko Stoev
Studio: Robo Lab
